RIZON PAREIN
3D Designer / Illustrator
Rizon Parein has been running his own studio as a 3D graphic designer for over 20 years, establishing a long list of achievements that have significantly influenced design trends within the industry. He has worked extensively for world-leading advertising agencies, creating campaign visuals for premium brands and internationally acclaimed artists. Notably, Parein's neon poster for the cult movie "Drive," originally created as fan art, went viral overnight, sparking a trend in 3D neon designs that continues to be popular. This success led to the launch of his second business, OneMoreNeon.
In 2013, Parein began a collaboration with Nike HQ Brand Design, contributing to numerous successful and iconic global campaigns over five years. His work mainly focused on NikeLab, Sportswear, and Basketball. One of his most enduring contributions is the metaphor he created of an air bubble merged with the iconic Air Max window, a concept that continues to be used in many Air Max campaigns years later.
Founder / Creative Director of Us by Night
Over the years, Rizon Parein has built a strong network of relationships with key players in the industry, creatives, and clients. He has visited and spoken at many design conferences, demonstrating a deep understanding of the needs of the creative community. This expertise and engagement culminated in 2016 with the founding of the festival Us by Night, an event that redefined the classic design conference format into a nocturnal, more dynamic, large-scale event spread over three nights. Us by Night celebrates the creative arts across a broad spectrum of disciplines, including graphic design, typography, animation, film, photography, set design, retail design, fashion, and architecture. The festival is driven by Parein's vision of stimulating cross-pollination, inspiring the new generation, building community, and creating a safe haven for creatives. The 2019 edition of the festival welcomed over 3000 visitors. In less than four years, the brand gained international recognition, receiving acclaim in well-respected publications like It’s Nice That, and forming solid partnerships with the much-hyped Adidas Brooklyn Creator Farm and Maxon Cinema 4D. Following a break due to the pandemic and an adventure at Meta Reality Labs in California, Rizon Parein has announced the comeback of Us by Night for September 2024.
> www.usbynight.be
> UBN 2019 After Movie
Clients
Brands: Apple, Nike, adidas, Google, Facebook, Microsoft Xbox, Jay-Z, Calvin Klein, Nespresso, Stella, Heineken, Martini, Mercedes, BMW, Peugeot, Toyota, Qantas, Disney, MGM, Sony Pictures, BCG, ING.
Agencies: Wieden + Kennedy (LDN, AMS), 72andSunny (LA, AMS), TBWA Chiat Day (LA, NY), Droga 5 (NY), R/GA (NY), AKQA (LDN, Paris), Goodby, Silverstein & Partners (SF), Saatchi & Saatchi (LA, NY), Ogilvy (NY, London), BBDO (NY, ATL), Nexus (LDN), Publicis (PAR), Marcel (PAR), Jung von Matt (HAM).
Keynotes
Apple SoHo Store (2014-NY), Apple Kurfürstendamm Store (2014-Berlin), Beyonderground (2014-Helsinki), Apple Opéra Store (2014-PAR), Let's Talk Design Wythe Hotel (2014-NY), OFFF (2015-BCN), Cannes Lions Festival (2015-Cannes), Us by Night (2016-ANT), Playgrounds Festival (2016-AMS), Graphika Manila (2017-Manila), OFFF (2018-BCN), Forward Festival (2019-Vienna), Forward Festival (2019-Munich), RD (2019-Los Angeles), Blend (2021-NL), OFFF (2023-BCN), OFFF (2023-Mexico City)
Selected Press / Jury
Young Guns 19 jury member (2021)
Flanders DC (2021)
It’s Nice That (2019 Oct)
Cool Hunting (2019 Oct)
It’s Nice That (2019 Sept)
We Heart (2019 April)
FRAME (2019 Dec)
Working Not Working (2018 Sept)
DS Weekblad (Dutch) (2018 Dec)
Complex (2014 Oct)
Contact / Social
Instagram: Us by Night / Pics / 3D
Us by Night 2024
We promised you that if Us by Night returned, it would come back with a spectacular bang, without compromises, picking up right where we left off. We think we can confidently say that we’ve done exactly that. Witnessing it all come together was one of the happiest moments of our lives!!!
Hot In It. Tiësto x Charli XCX
Commissioned by Atlantic Records. Single cover artwork. 
New Guards Group x Reebok
What a kick to see a 3d piece being sculpted like this. Huge thanks for being part of this amazing collab! Gary Horton - WeSayHi, Ryan Hopkinson, Diego Buongiorno, Koko, Minni Podewils and Danikiwi Meier.