3D Designer / Illustrator
I’ve run my own studio as a 3d graphic designer for more than 20 years, with a long list of achievements that were at the very base of design trends within the industry. I have worked extensively for world leading ad agencies while creating campaign visuals for premium brands and international acclaimed artists. The neon poster of the cult movie Drive, which I originally created as fan art, went viral overnight and started a wave of 3D neon designs that is still trending. This hype jumpstarted a second business under the name of OneMoreNeon. In 2013 I started working with Nike HQ Brand Design and collaborated during 5 years on numerous successful and iconic global campaigns, mainly with NikeLab, Sportswear and Basketball. The Metaphor I’ve created of an air bubble merged together with the iconic Air Max window, is still years later being used across many Air Max campaigns.
Founder / Creative Director of Us by Night
Over the years I’ve build a strong network of relationships with key players in the industry, creatives and clients, visited and spoken at many design conferences and had a good understanding of the needs of the creative community. Eventually this led, in 2016, to the founding of the festival Us by Night, which flipped the classic format of a design conference and turned it into a nocturnal, more wild large scale event spread over 3 nights. Us by Night celebrates the creative arts over a wide spectrum of disciplines including graphic design, typography, animation, film, photography, set design, retail design, fashion and architecture. Very much driven by stimulating cross pollination, inspiring the new generation, building community and creating a safe haven for creatives. The last edition had over the course of 3 nights more than 9000 visitors. In less than 4 years the brand was internationally recognised, praised in well respected press as It’s Nice That and proven by solid partnerships with the much hyped Adidas Brooklyn Creator Farm and Maxon Cinema 4D.
> UBN 2019 After Movie
Brands: Apple, Nike, adidas, Google, Facebook, Microsoft Xbox, Jay-Z, Calvin Klein, Nespresso, Stella, Heineken, Martini, Mercedes, BMW, Peugeot, Toyota, Qantas, Disney, MGM, Sony Pictures, BCG, ING.
Agencies: Wieden + Kennedy (LDN, AMS), 72andSunny (LA, AMS), TBWA Chiat Day (LA, NY), Droga 5 (NY), R/GA (NY), AKQA (LDN, Paris), Goodby, Silverstein & Partners (SF), Saatchi & Saatchi (LA, NY), Ogilvy (NY, London), BBDO (NY, ATL), Nexus (LDN), Publicis (PAR), Marcel (PAR), Jung von Matt (HAM).
Apple SoHo Store (2014-NY), Apple Kurfürstendamm Store (2014-Berlin), Beyonderground (2014 Helsinki), Apple Opéra Store (2014-PAR, Let's Talk Design Wythe Hotel (2014-NY), OFFF (2015-BCN), Cannes Lions Festival (2015-Cannes), Us by Night (2016-ANT), Playgrounds Festival (2016-AMS), Graphika Manila (2017-Manila), OFFF (2018-BCN), Forward Festival (2019-Vienna), Forward Festival (2019-Munich), RD (2019-Los Angeles)
Selected Press / Jury
Young Guns 19 jury member (2021)
Flanders DC (2021)
It’s Nice That (2019 Oct)
Cool Hunting (2019 Oct)
It’s Nice That (2019 Sept)
We Heart (2019 April)
FRAME (2019 Dec)
Working Not Working (2018 Sept)
DS Weekblad (Dutch) (2018 Dec)
Complex (2014 Oct)
Contact / Social
New Guards Group x Reebok
What a kick to see a 3d piece being sculpted like this. Huge thanks for being part of this amazing collab!
Gary Horton - WeSayHi, Ryan Hopkinson, Diego Buongiorno, Koko, Minni Podewils and Danikiwi Meier.