Commissioned by Wieden + Kennedy AMS. Together with design director Mark Sloan creating high-end merchandising for Heineken beer. The brief had few restrictions except that the merchandising had to be strong architecturally and based around the Heineken brand logo, suited for high end / sophisticated venues. The creative process started with developing a language of forms based on crops of the Heineken logo. Then functional objects such as glorifiers, ice buckets, signage, totems, seats, etc were derived from this.