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3D Visuals and WIP created for the Toyota Prius C, Game of Life Campaign commissioned by Saatchi & Saatchi La.
The campaign is aimed at Generation Y-ers and is meant to appeal to first-time car buyers. The new Toyota Prius c is smaller than previous models and reasonably well priced.
The 3D stand in car was delivered by the client and was at a later stage replaced with a live shot Prius.
Awards:
Google Creative Sandbox: Top 10 Digital Campaigns of 2012 / Prius c Game of Life